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Sales Strategies: Understand the Top Concerns of IT Leaders

It can be quite challenging to find the right strategies to convince Chief Technology Officers and IT leaders to make a hardware or software purchases. Each business and organizations has its own infrastructure and therefore its own concerns. There are many commonalities that businesses have, but there are also many differences unique to each situation. …

Why Do Businesses Buy Refurbished Hardware?

Some people are reluctant to purchase used hardware for business or home. Many people think of used – which should be referred to as refurbished – as technology that has some sort of defect. Most refurbished technology is returned to the store because the purchaser didn’t like something about it, or there was a scratch …

Choosing the Best Hardware for Data Center Customers

When you sell hardware customers for their data centers, it is important to offer them the right products for their needs. Customers who make informed and successful purchases make for repeat customers. There are several questions that you will need to ask your customers to ensure you offer them the best hardware to meet their …

How to Sell Cybersecurity to C-Level Executives

Whether it happens every year, or every day, it is hard to miss the fact that it happens. A business owner or president has to go to the news and to the public and announce that their cyber-security has been breached. The information that consumers thought was safe with them—credit card numbers, private health information, …

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