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Lenovo has recently ramped up focus on two areas for its North American channel – whom is largely responsible for the company’s prevalence in the enterprise market. With 90 percent of company revenue driven by partners, its channel strategy is critical to performance. Sammy Kinlaw, Lenovo’s channel chief in North America, said the new focus
If you’re not an experienced salesperson in the server hardware industry, it can be an intimidating field to approach if your new job has a customer base that may be looking for servers or server parts. Your buyer is going to be a knowledgeable figure from a company’s IT team, and you have to be
We know that free trials are common in the SaaS world, but what about hardware? As it turns out, major OEMs like Lenovo and Dell offer their channel partners demo programs that allow B2B customers to try out new product for a select time period before making a decision to purchase. Not all reps choose
Has your company had a recent IT upgrade? What did you do with the old equipment? Technology lifecycles of system manufacturers are shorter than ever. As new technology deployment is costly, your organization likely exhausted every effort to extend their current infrastructure as long as possible. We help countless organizations achieve longer lifecycles and greater
