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Useful Tips for Selling Cybersecurity: Channel Sales

Keeping customer information safe; that is a top priority for businesses.  When selling cybersecurity products and services to prospective clients, the process starts with an approach that focuses on how very important security is to a business, and a knowledgeable salesperson who cares about the customer’s needs. Cybersecurity is an ongoing concern—one that has offered …

New Channel Focus: Service & Security

The market for channel programs is shifting.  An emphasis in the market today is revising strategies because changes are happening in the technology market as the needs of their customers are changing. It is incumbent for technology companies to make that change too, and shift from providing products to providing more service-based assistance. The old …

Sales Strategies: Understand the Top Concerns of IT Leaders

It can be quite challenging to find the right strategies to convince Chief Technology Officers and IT leaders to make a hardware or software purchases. Each business and organizations has its own infrastructure and therefore its own concerns. There are many commonalities that businesses have, but there are also many differences unique to each situation. …

How to Sell Cybersecurity to C-Level Executives

Whether it happens every year, or every day, it is hard to miss the fact that it happens. A business owner or president has to go to the news and to the public and announce that their cyber-security has been breached. The information that consumers thought was safe with them—credit card numbers, private health information, …

How MSPs Can Leverage Cybersecurity in 2017

In an age when political parties and businesses are getting hacked every day, some businesses and individuals are reluctant to do web-based business. They fear that they will be the victims of identity theft or similar issues. It is incumbent on businesses to show their customer that their data is safe, otherwise potential customers are …

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