Useful Tips for Selling Cybersecurity: Channel Sales

Keeping customer information safe; that is a top priority for businesses.  When selling cybersecurity products and services to prospective clients, the process starts with an approach that focuses on how very important security is to a business, and a knowledgeable salesperson who cares about the customer’s needs. Cybersecurity is an ongoing concern—one that has offered

Sales Strategies: Understand the Top Concerns of IT Leaders

It can be quite challenging to find the right strategies to convince Chief Technology Officers and IT leaders to make a hardware or software purchases. Each business and organizations has its own infrastructure and therefore its own concerns. There are many commonalities that businesses have, but there are also many differences unique to each situation.