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The Personal Touch is Critical to B2B Technology Sales

“Just a little of that Human Touch.” These words from a popular Bruce Springsteen song mean more than involvement in a personal relationship. As much as technology leads today’s social-driven world, the art of business-to-business sales comes from real, live human beings. Computers are wonderful tools but they cannot take the place of personal and passionate …

AI and Prescriptive Analytics in B2B Sales Strategy

Artificial intelligence now has the ability to shore up inefficiencies in call scripts, applying NLP to a machine transcription that is used on customer acquisition calls. Gong, the brand that is applying this new technology, is building on the market that was created by Apple’s Siri and Amazon Echo with a level of intimacy and …

As the Tablet Market Continues to Decline, the Hybrid Market Begins to Grow

IDC’s Quarterly Tablet Tracker is estimating that tablet shipments around the world are going to decline for the second year in a row. The analyst are expecting that in 2016 there will be a 9.6 percent fall from the previous year, with even more in 2017. However, despite the increasingly negative growth of the tablet …

What are the Most Important Sales Performance Metrics?

In today’s world, it is more important than ever to be fully focused on providing value for customers. Consumers have more options than ever before when buying refurbished electronics. Savvy sellers need to be on top of their needs and prepared to meet them. Managers who want to determine which of their staffers are doing …

How to Sell to a New Generation of IT Professional

Bob Dylan said “The times, they are a-changing” and he’s right. When it comes to companies, IT professionals do not have the same needs and wants as they used to, and purchasing patterns have deviated from those of years past. If salespeople want to have successful encounters with the new generation of IT professionals, or …

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